Sunday, February 21, 2010
Michael Jordan and the New Global Capitalism by Walter LaFeber
LaFeber uses Michael Jordan and his endorsement contract with Nike to discuss globalization and its changing nature in the post-1970s world. He seemed to say that people got a type of "swoosh tunnel vision" as Nike quickly rose to prominence as a global entity. (My paper that is due on Wednesday will be slightly more detailed.) Thanks to Cal for letting me borrow her Nikes!